Blog Entry

The ultimate SEO

There's an old saying, typically shared by the successful to the less-fortunate: "Living well is the best revenge." If you've been shot down, disenfranchised, or otherwise rejected, the best way to respond is by simply punching on despite the consequences, and showing the world (including those who may have wronged you) that you can succeed anyway.

There is a similar truism when it comes to optimizing your page for better search engine placement: The long-term winning Search Engine Optimization strategy is relevant content.

Why relevant content? Simple. Because the ultimate goal of a search engine is to link to the most relevant pages. Inbound links, bot accessibility, meta tags and other optimized features can help and certainly don't hinder your site's ranking, but if your site is not relevant to the search, it doesn't matter. If your site is highly ranked but irrelevant, you're not optimizing for search, you are exploiting a bug in the search engine. And since search engines live or die by relevance, any search engine worth being ranked on will seek to "fix" that bug.

If you're top-ranked but not the genuine top-relevant page, your rank needs to go down. It is inevitable.

In contrast, if your page is highly relevant and low-ranked, it's in any search engine's best interest for your rank to naturally rise. To rank irrelevant "well-SEO'd" pages over relevant poorly-SEO'd pages is to fail as a search engine. Since search engines are a competitive technology, they are driven to constant improvement. The better search engines get, the more relevance wins.

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